This is a quick description of what we believe is one of the most important aspects of business. It is the people inside your business who look after you, your business and the people who are in business with you. In Primary industry there are many layers of service in which people are involved in, on farm, off farm - it is inescapable. We seek to understand through many experiences, what do people want to know, and how do they cope with left field events. The gold is definitely in the room so to speak. If you are here, we hope you get involved and offer your experience to the voices of the forum.